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Increase Traffic with Landing Sites

Posted by admin on February 15th, 2010
Tags: Basics, Wordpress Guide, ,
Increase Traffic with Landing Sites

A person or business that has a website that they use to promote and sell products and services from will no doubt appreciate the contribution of a good landing page as far as an effective online marketing campaign is concerned. A landing page is the page on your website that web surfers will be directed to once they click on an online advertisement or a link from a search engine result. It is important to state here that a landing page may not necessarily be the home page of your website even though it might share a lot of the same content as your website. But why is it so important to have a landing page and pay such elaborate attention to what it contains? The first is of course because it is the page that people being directed to your website will see.

The second reason is because of a subject area that must be given careful thought to when developing a landing page: Search Engine Optimization (SEO). To put it more directly, an effective landing page must be intertwined with a seamlessly executed SEO strategy.  With so many websites selling probably the same or very similar goods or services as your website, one of the things that can give you that competitive edge online is having your website being one of the most visible to search engines when it comes to searches related to your business niche. This is because search engines are, on average, the source of the majority of any website’s new visitors. Developing and executing an appropriate SEO strategy ensures that your landing page (and thus website) ranks high among the search results whenever a potential client searches for a keyword that your website has been optimized for.

That is why, as we will see from the following points on how to develop and maintain an effective landing page, a lot of SEO techniques must be put into consideration.

  • Search Engine Registration – One of the first things you must do in putting your landing page and website ‘out there’ is to register it with major search engines to make sure that you are ‘known’. Fortunately, many professional web developers or web hosts will be able to do this on behalf of the website’s owner.
  • Keywords and Phrases – Make sure your landing page is optimized with the keywords and key phrases that relate to your particular products and services. This is because internet search engines make use of ‘spiders’ that crawl the Web collecting data from websites. They will recognize keywords and phrases on each page they come across and then match that to requests that search engine users will key in when doing a search. Websites will then be given a page rank depending on their relevance to the keywords used by the search engine user. Appropriate use of the keywords on your landing page will help push your website higher up in terms of page rank.
  • Relevance - Have you ever searched for something on the Internet only to find that the page you landed on does not have anything of what you needed but just a misleading title or page header? Even though you might not employ such brazenly unethical tactics, this portrays an important aspect one can learn from as far as ecommerce is concerned. That is, that there would be no benefit in creating a landing page rich with keywords to attract search engines if when the consumer does get to the site, they cannot quickly and clearly see the details of the actual product or service that drew them to your page.
  • Good Content – As the old adage goes, and probably even more appropriately when it comes to the Internet, ‘Content is King’. The content on the landing page should be an easy read and not have awkward sentences only geared towards keyword optimization for search engines. Nobody would be willing to buy a product that the seller seems to have difficulty explaining clearly.
  • Fresh Content – Having good content on a website is great. Having fresh content is even better. When people realize that when they come to your website, they will always learn something new, they will most probably be back in addition to referring your site to other people.
  • Be Original - Finally, be original. Your landing page should represent the persona of your website, your business, your brand. Remember, the copy of anything can never be as good as the original.

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